Bryan Coffee's main goal as a director is to simply guide his actors. Bryan believes they already have the best ideas inside them, he just shows them that their instinct is right. Bryan does this by using key phrases that he has personally developed over his many years of directing, writing and performing. Phrases like " that was really good Steve" or   "what the...what was that Jon?" or the one he really finds can create a moment or what Bryan likes to call a "gem" is " aren't you guys listening to anything I'm saying? It's like talking to a couple of cardboard standees out there! You guys want to blow milky chunks of puke out there on Friday night or do you want to do what I tell you, Jesus Christ!... What did you say to me Steve?... you want to f%#king go?!.... Oh, that's it, come on!"   He calls these phrases his "TECHNIQUE." Of course there is always variations on the "technique" depending on what Bryan is trying to pull from his actors in a particular scene.

Due to the success of Bryan's "technique" word of mouth has spread and has created quite a buzz in the sketch comedy universe. Bryan has been invited and able to work his "technique" on such sketch troupes as MEAT (NYC) and most recently TROOP (LA). Both are one word named sketch troupes.

Bryan's "technique" has not only been able to land him success as a director but as an actor and writer as well. Bryan and his "technique" have appeared on t.v. shows like THE MARTIN SHORT SHOW, STRONG MEDICINE and BLUE COLLAR T.V. As a writer Bryan found that the "technique" had to become a bit more personal, using phrases like " come on Bryan you call that f&$king writing! Why don't you just take the last pile of sh!t you wrote and just change the names?!... Think...think...think... Damn it!   Bryan's reworking of the "technique" brought on the creations of BRYCHAEL, performed and written with Michael Fetters; four uncompromising shows with the sketch troupe THE CLASS PROJECT also with Michael Fetters and Russell Jones; and his earlier years in the Portland comedy troupe THE 3 RD FLOOR.

Bryan feels that as good as the "technique" is, he is constantly improving it. "The Arts" as Bryan likes to call them are an ever-changing form. Changing from "old" to "new", "this" to "that", and to not shift your thinking from a "this" or an "old" could hurt your growth as an "Artist", what Bryan likes to call people who study and practice "The Arts". Growth is what Bryan's artistry is about, growth from within himself and the other "Artists" he inspires.